Text message marketing usually relies on the use of short message services or commonly known as SMS in delivering marketing communications directly to consumers. The mobile phone’s reach and popularity has given guarantee that the message will be targeting and will be delivered to the consumer without having to go for expensive branding and print media communications. Both the records and statistics of developed nations revealed that about 80% of text message marketing content will be read by the recipient. This then made the text message an efficient marketing tool. Though this is intrusive and could be considered as spam, it still remains that bulk SMS sending firms manages to send message across through a legal fashion and is the reason for them to sell the services to people who are in need of them.
A text message marketing is focused, brief and also well-positioned for people who are on the go. Text message marketing actually engages service providers who could actually help in sending bulk message over the network of different telecom providers. There’s a simple technology in doing this and there are likewise various options which you can choose from. Some service providers could actually help to provide a two-way interaction and some could restrict it to one way. Most marketing campaigns are made with a particular objective in place. When the marketing message is in generating loyalty, it would help to know the customer demographics and also the profile which the message is being sent and whether it is only meant in spreading brand awareness, then it could be a one way distributive network communication.
Service providers are able to help in designing a registered shortcode for your firm. The benefit with this is that while you are reaching out to your targets, customers and prospects, they could also return or engage back with the sender of the SMS and then ask for information. This could help to determine which customers are serious. This likewise helps the marketer to measure the success of the marketing campaign.
The automated text message marketing campaign can be personalized and it can also be real time and immediate. The service providers will also have the ability in sending a message to their customers or targets when there are near the outlet or store of the marketer. This will help in making it real and more attractive to the recipient and may turn into sale for the outlet. Mobile phone technology that is being partnered with a good short message writing skill can in fact help in reaching target audience easily and one that is at a low cost.